Not sure how to convert this type of text content to valid HTML in Ruby view

I'm not sure exactly what this type of text is called but I am having a hard time getting to convert to valid HTML. Here is an example string

\ufffd\u0004\ufffd{\u003Cp\u003E\u003Ca href=\"https://magazine.com/lifestyle/grooming/url-of-article\"\u003E\u003Cimg src=\"Vp\u0000pwp-content/uploads/2020/08/Ph\u0005x\ufffd(\u0001.jpg\"\u003E\u003C/a\u003E\u003C/p\u003ELegend has it, Ernest Hemmingway once emerged from the Ugandan jungle after surviving two plane crashes brandishing a bunch of bananas and a bottle of gin. With a poorly bandaged arm, he reportedly quipped with a wry smile \ufffd\ufffd\ufffdMy luck, she is running very good.\ufffd\ufffd\ufffd [\ufffd\ufffd\ufffd]\u003Cbr\u003E\u003Cp\u003EVisit \u003C\ufffd\ufffd\u0001\ufffd\ufffd\u0001(Magazine!\ufffdX for the full post.\u003C/p\u003E"

I need to convert the output to be valid HTML. I can remove everything and make it readable text, but I need it to also contain the HTML elements.