gem install jekyll bundler fails with 'make' not recognized (windows)

i am trying to install jekyll bundler i got an error "'make' is not recognized as an internal or external command, operable program or batch file. make failed, exit code 1"

Console output:

>gem install jekyll bundler
Fetching: public_suffix-3.0.1.gem (100%)
Successfully installed public_suffix-3.0.1
Fetching: addressable-2.5.2.gem (100%)
Successfully installed addressable-2.5.2
Fetching: colorator-1.1.0.gem (100%)
Successfully installed colorator-1.1.0
Fetching: http_parser.rb-0.6.0.gem (100%)
Temporarily enhancing PATH for MSYS/MINGW...
Building native extensions.  This could take a while...
ERROR:  Error installing jekyll:
        ERROR: Failed to build gem native extension.

    current directory: C:/Ruby24-x64/lib/ruby/gems/2.4.0/gems/http_parser.rb-0.6.0/ext/ruby_http_parser
C:/Ruby24-x64/bin/ruby.exe -r ./siteconf20180129-15308-13njafn.rb extconf.rb
creating Makefile

current directory: C:/Ruby24-x64/lib/ruby/gems/2.4.0/gems/http_parser.rb-0.6.0/ext/ruby_http_parser
make "DESTDIR=" clean
'make' is not recognized as an internal or external command,
operable program or batch file.

current directory: C:/Ruby24-x64/lib/ruby/gems/2.4.0/gems/http_parser.rb-0.6.0/ext/ruby_http_parser
make "DESTDIR="
'make' is not recognized as an internal or external command,
operable program or batch file.

make failed, exit code 1

Gem files will remain installed in C:/Ruby24-x64/lib/ruby/gems/2.4.0/gems/http_parser.rb-0.6.0 for inspection.
Results logged to C:/Ruby24-x64/lib/ruby/gems/2.4.0/extensions/x64-mingw32/2.4.0/http_parser.rb-0.6.0/gem_make.out
Fetching: bundler-1.16.1.gem (100%)
Successfully installed bundler-1.16.1
Parsing documentation for bundler-1.16.1
Installing ri documentation for bundler-1.16.1
Done installing documentation for bundler after 54 seconds
1 gem installed